Given the numerous crowdfunding campaigns competing to be noticed by prospective backers on popular crowdfunding campaigns, the only option entrepreneurs have if they want their startups to get funded is to come up with creative strategies. That isn’t an easy thing to accomplish, but anyone prepared for the handwork stands a great chance of achieving their goals. 60% of projects on Kickstarter and Indiegogo are not getting funded successfully. That’s not because their product ideas aren’t great, but it’s because their marketing strategies are not creative enough. Crowdfunding doesn’t work if you only launch the campaign on a crowdfunding platform then just wait for the funds to come. You must have a strategy for getting exposure, and not just that but targeted exposure.
Build relationships before the launch
If you don’t have a strong social media presence, that should be your focus before you think about launching any crowdfunding campaign. A blog or website for your project should be part of your PR outreach and marketing strategy. Make your presence on relevant social media platforms felt, so Facebook likes are not all you need. When you properly target an audience on any social media platforms they use, you should engage them. Share great content in every format that increases interactions with social media users. So don’t share just plain text posts or messages but also images, infographics and videos that best tell the story behind your project in the most compelling manner possible.
The traditional media reporters, online publishers, bloggers and even influencers are always interested in valuable information or news about great stuff happening out there. You need to find out who need what type of information and how you can pitch your project to provide relevant news. Start following them and share any information they provide out there. Contact them directly and let them know you like what they do. That gives you an opportunity to build valuable relationships with them, so that when you have something interesting that you would like to share with them they will help you share it further with their large audiences.
Keep the momentum after campaign launch
If you did well in pre-launch PR outreach required in building relationships and social media following, you will get a significant number of initial backers. But what you do to maintain momentum is critical if you want to hit your funding goal. Make sure to engage with your backers so that they can be part of the community that owns your campaign as their own. Go beyond sending automated thank you messages and get to know what the backers think after donating. Address any fears and ask them to share your campaign messages with their friends and other connections in their social circles. That will get you more backers and when people see you are getting funds faster will believe they shouldn’t miss the opportunity to invest. Keep introducing extra rewards especially if you notice any drop in the number of your funders. Share information about major milestones with your backers to motivate them to keep marketing on your behalf.